How Marketing Teams Can Impact HR With Shared Responsibilities?

In most organizations, workforce burnout has become a common phenomenon. Even the HR, the one that every employee goes to for help, is not able to handle the workloads and are struggling from burnouts. That is incredibly concerning, especially when HR is the one that is supposed to be developing strategies to build better employee experiences. What is the solution to this? Marketing teams can help.

The Alliance Between Marketing and HR

Both HR and marketing teams usually have similar goals but are aimed at different target groups. The marketing teams aim at attracting potential customers and clients making them aware of your brand while generate more sales. Whereas the HR team is responsible for building an impressive employer brand to connect with your employees and potential candidates. However, a collaboration between the two not only takes some of the load off each other but also lead to the development of a successful recruitment strategy, build a strong brand awareness, deliver top-notch user experience, and effectively communicate company’s values.

Ways in Which Marketing Teams can Impact HR

When Marketing and HR come together, they can boost employee’s productivity by enabling them to deliver their best, enhance employee experience right from onboarding them to the end, bring in awareness as to why training is critical to a company’s branding.

1. Accelerate growth of Company Culture

Collaboration– Marketing teams can provide their invaluable insights about the current market trends so businesses can adapt quickly to changing conditions. On the other hand, HR can take responsibility for ensuring employees can keep up with the changing demands of business.

Result– This helps companies to respond quickly to changing consumer needs, competitive activities, and new opportunities, enabling them to handle current and future demands successfully.

2. Enhance Customer Journey Experience

Collaboration- Marketing and HR teams can work together to figure out and decide on the resourcing available to deliver the best possible experience to the customer. The HR team specifically can ensure the operational budget is realistic by offering insights into who to hie or not.

Result– Customers are more loyal to you as they are more satisfied. This helps form a sustainable customer base giving the company a competitive advantage.

3. Sending in the right Company Branding Message

Collaboration- Post the hiring of employees, marketing and HR teams can ensure the right training programs are curated and implemented to enable the new employees to succeed. Marketing teams can help in creating compelling training materials with HR that are appealing and easy to understand. They can also collaborate with each other to help employees better understand the product, branding, competitor strengths and weaknesses.

Result- This helps create training processes and materials that can enhance the customer experience and journey. Additionally, it can also measure and track customers reactions to what business can hope to deliver.

4. Better CSR and Marketing Initiatives

Collaboration– Both HR and Marketing teams can work together to figure out what works and aligns with the company’s values and mission. While the marketing teams can provide insights about the current social needs and HR can ensure to help pick one that aligns best with the company’s values.

Result– This can help enhance the company’s brand reputation leading to higher customer loyalty as well as better employee satisfaction.

5. Attracting the right audience

Collaboration- To raise brand awareness is the common goals for both teams throughout. Both marketing and HR teams rely on media coverage, press releases and other similar initiatives to attract prospective customers as well as talent. To help HR with their employee hiring process, marketing can help the team set a positive tone for what a new employee expects from a company.

Result- This aid by the marketing team helps employees adjust to the new working environment faster facilitating a seamless integration along with an individualized touch.

6. Developing a compelling Employer Value Proposition

Collaboration- The responsibility of the HR is to ensure to hire employees and help them adopt to values like inclusivity, transparency and integrity and maintain the same. This, however, must be promoted through team training, calls and other forms of communication. Marketing teams must do the same while defining a company’s value proposition and sell it to clients through various media.

Result- While the two team have different audiences, ultimately, they both are promoting meaningful value propositions. This helps foster a company culture that is tied with a common sense of purpose.

7. Better customer insights through employee surveys

Collaboration- Employee satisfaction surveys are usually conducted by the HR to help them better understand the work environment. By collaborating with marketing, these surveys have can help you gain insights into employee’s ideologies about customers. Employees who interact directly with customers can provide unique perspectives and suggestions.

Result- These interactions can aid marketing teams in refining their strategies and creating more targeted campaigns.

8. Better employee branding

Collaboration– HR and marketing can collaborate by creating compelling career pages, put up employee spotlight videos and leverage social media platforms to highlight the company’s culture. Ask how employees feel about working there and making it a compelling story presenting both company values and workplace culture.

Result– With a kickass employer branding you can highlight your brand to potential employees as well as internal employees. With great employer branding, you get better recruits.

Wrapping Up

A successful collaboration between marketing and HR can help boost a company’s growth and success rapidly. By aligning their efforts, they can create a powerful and unified brand image, attract top talent, and drive customer engagement. When these two essential departments work together seamlessly, the organisation can achieve new heights of excellence in the modern business landscape.