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Zoho is a name that is synonymous with trust and for good reason too. The initial attraction with Zoho for many was its trustworthy and highly productive office suite that gave Microsoft Office a run for its money. But did you know that the benefits of Zoho CRM too are very valuable?
Today Zoho has diversified, and its products like Zoho CRM, Zoho Payroll and Zoho People cover all the business verticals, be it payroll, accounting, marketing or sales. And you would be surprised to know that Zoho CRM is as old as Zoho Writer from its office suite and was released as early as 2005. In this article, we look at the benefits of Zoho CRM for your business.
What is CRM?
CRM stands for Customer Relationship Management. It refers to any software, strategy or process that helps organizations organize and later access customer data to derive meaningful learnings and conclusions from it that will help support the customer better and grow the business. In most cases, the CRM reference is to software that helps accomplish these objectives.
What is the importance of CRM?
A CRM is all about building great customer experience. If CX was something companies could overlook, then a CRM probably wouldn’t be important. But in the customer-centric post-pandemic world we live in today, a CRM is a vital tool in the management of customer experience and depending on the type of CRM, will help manage that aspect of customer experience which is most crucial to your organization.
What are the objectives of a CRM?
The objectives of a CRM can range from increasing lead generation and reducing marketing and sales expenditure to improving customer retention or just delivering a great customer experience. Want to derive meaningful data from a history of customer interactions? That is possible too! There are different types of CRM, which help you achieve different objectives. They are described in the next section.
What are the Benefits of Zoho CRM?
1. User-friendly
Zoho CRM is easier to use than most other CRMs. It is also easy enough to master just by following the tutorials and videos provided on the Zoho website. The learning curve is not very steep because of these reasons.
2. Extensive third-party app integration
Zoho CRM is compatible with and allows integrations with more than 500 popular online tools – Google Workspace, Microsoft 365, Slack, and Shopify being a few among them. These integrations are made possible by extensions for the CRM.
3. Customizable reporting and analytics
You can create custom dashboards with the KPIs you want to track and have reports in any style of your choice in Zoho CRM. Measuring KPIs in real time gives you a competitive edge too.
4. Sales automation
Zoho CRM automates time-consuming tasks such as customer data entry and follow-up, also assigning a score to each lead and categorizing them well. This will allow sales teams to distinguish between good and bad leads and follow-up on the good ones only.
5. Marketing automation
Zoho CRM can help generate sales-ready leads by getting the right information from the right customers, by using several different tactics. One of the tactics is the use of promotional content on a website where you offer the customer something fascinating in exchange for customer data.
6. Affordable pricing
This is another great benefit of Zoho CRM. Zoho CRM’s price not right for you? Are you looking for a CRM that fits within your budget? Do not move away from Zoho CRM because of the pricing. You can pick anything ranging from a trial version up to enterprise, to suit your business needs.
7. Data security and compliance
Zoho CRM offers security at different levels, at role, profile and group levels. What this means is that the Zoho CRM administrator is free to apply these security policies as he chooses and it will affect single, few or many users. This also ensures data security and in turn compliance with data security laws.
8. Mobile accessibility
Everyone wants a CRM that is accessible on a mobile easily. A great benefit of Zoho CRM is that it is accessible on mobile, for both iPhone and Android mobile users. It promises the same user-friendliness and functionality on both platforms. This platform-agnostic nature of Zoho CRM also makes it very attractive for anyone who is looking for a CRM.
Why You Need a Zoho CRM Partner
We hope the Zoho CRM benefits we mentioned got your attention. The right CRM implementation is crucial for the success of your sales and marketing efforts and for your organization to grow. So many things can go wrong, beginning with the communication of the cost to decision-makers in the company to setting up the integrations with third-party tools in the CRM.
What also matters is the training that is provided to the people who would be using the CRM. This training must be provided by a qualified mentor. Alp Consulting, a company with several years of experience in Zoho CRM implementation and consulting, should be your go-to Zoho CRM partner. No matter you are new to Zoho CRM or worked with a partner before, we can help you. Talk to us today!
