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The BPO Industry has been growing at a rapid pace but also has been posed with the struggles of recruiting the right people. From skill shortages to the changing needs of customer facing operations, BPO providers are constantly working towards finding and recruiting the right talent. In light of the same, developing new, efficient BPO recruitment strategies has become the need of the hour. Recruitment marketing, recruitment marketing automation can be crucial aspects when it comes to attracting the right candidates to the industry. HRs in the BPO business or BPO business recruitment services providers would have certainly faced the many challenges that come with recruiting the right individuals. However, by preparing ahead, it’s possible to stay on top of the BPO recruitment game.
Before exploring some of the top recruitment strategies for BPO that will help you make the right hires, let’s take a look at what a BPO company is and does.
What does a BPO company do?
A BPO company or BPO service provider provides services and resources that can help businesses handle certain specific functions like Customer services, accounting, administration, payroll, hiring, management and many more while allowing them to focus on their core business operations such building and marketing their service or products. Additionally, by engaging the services of a BPO service provider, companies can get work done for a lot lesser money while getting the same work done when executed with an in-house time, that would have cost a lot more.
Top BPO Recruitment Strategies for hiring the best talent
While the main aim of a BPO company is to provide the best services to their clients, it’s important to bear in mind, that to do so, BPO companies must have great employees. Here are some of the best BPO recruitment strategies that can help them acquire the right talent.
1. Tackle the various challenges of offshoring talent
As a BPO recruitment plan, most BPO companies make sure to build a talent base in different regions and locations and engage with the strategy of offshoring talent. Often, when offshore BPO teams must be set up it must be done swiftly as there maybe a few hundreds or thousands of positions to fill. Offshoring talent is mostly carried out by businesses as local talent is a lot more expensive, scarce or the individuals lack skills. For example, when a BPO company offshores talent for business development managers it would be because they may need individuals with specific expertise and experience.
2. Adoption of a long-term hiring strategy
BPO jobs have been known to be stressful with lower pay grades. This, often, is the reason for high turnover rates in the BPO industry. But the attrition rates are not entirely due to this reason only. One of the main reasons for higher attrition is also associated with mismatch in job expectations. This reason however does have a solution. By evaluating candidates using realistic job previews via videos during the selection process, it was much easier to help set the right job expectations.
3. Building a strong employer brand
BPO companies must strengthen their brand to attract the right candidates. By enhancing the company culture, defining core services and investing in targeted advertising an employer brand can be refined. Candidates whose skills or experience align with these brand-building efforts may be considered more suitable for the role. A key aspect of building a strong BPO brand is reshaping how job candidates perceive BPO work. Often seen as short-term or lacking in long-term rewards, BPO roles can carry a negative connotation. To counter this, many companies focus on improving job conditions and using positive, engaging language in their messaging to present BPO work as a viable and fulfilling career path.
BPO companies often are companies that serve as a starting point to graduates who are looking for jobs that suit their educational qualifications better to kick-start their career. This, with a care and concern for incoming job candidates make BPOs competitive.
4. Predict hiring needs
The advent of automation has drastically changed the staffing needs of BPO service providers. BPOs now seek specific skills in candidates unlike the past, where only general staff were hired. Also, because the majority of the BPO services are customer-related, BPO service providers are having to adapt their business models and staffing needs. They need to do so to match the changing preferences of the customers as customers begin using multiple and newer channels for accessing support.
5. Implementation of automation for pre-screening in hiring processes
BPO recruitment process usually involves hiring of employees in large numbers in a short period so the efficiency in screening and hiring process must be extremely efficient. This aspect must be strengthened in order to efficiently hire large number of candidates by properly screening them so that the hiring process is streamlined. Advancements in automation have made this process faster and more effective, with many BPOs adopting automated pre-screening tools. With automation software, you can easily scan documents, such as resumes and cover letters, for specific keywords that match job requirements. This technology helps quickly identify qualified candidates, ensuring that only the most suitable individuals progress to the interview stage.
6. Up your sourcing game
The fight for local talent is quite fierce in BPO companies as the volume of BPO companies have also grown by the day and each and every one of them is looking for talent that counts. Getting creative with sourcing strategies like pairing up with local unemployment offices and informing them about your job openings can help you get access to a talented pool of candidates. Organizing an open hiring event and talking about your company’s job openings and benefits they can expect can help too. Tying up with local colleges/campuses and setting up employee referral programs can also be a great way to source fresh graduates with skills and talented individuals.
7. Improvise your customer service strategy
BPOs often enhance their overall customer service to attract top talent. Companies that deliver exceptional customer experiences are more likely to appeal to job seekers. By prioritizing attentiveness to customer needs and tailoring services to meet those needs, BPOs can build a reputation as reliable and customer-focused organizations. Offering flexible pricing and service options that align with customer budgets further strengthens this appeal. Additionally, some BPOs encourage their employees to apply for roles within their clients’ companies, fostering deeper partnerships and expanding their professional networks.
FAQs- Frequently Asked Questions
1. How to get candidates for BPO?
To get candidates for BPO some of the sourcing strategies you can use are- deploying of referral bonus programs, community recruitment, advertising on social media, workforce centres, unemployment offices and staffing firms.
2. What is the BPO sourcing strategy?
A business process outsourcing (BPO) sourcing strategy involves a company contracting with a third-party provider to handle specific business processes. Their main aim is to allow companies to focus on their core competencies while freeing up resources to handle other tasks.
3. What are some successful practices in BPO recruitment?
Some of the best BPO recruitment practices include- building of a strong employer’s brand, automation of screening process, providing constructive feedback, offering incentives, developing an effective onboarding process.
4. How to attract young talent for BPO?
Some of the best ways to attract young talent for BPO are by offering employee development, promotion of younger talent, showcasing diversity, recognizing and rewarding talent, offering flexible work options and investing in personal and professional development.
5. What skill-based assessments to use for BPO recruitment?
Some of the skill-based assessments that can be used are- cognitive ability tests, programming skills test, situational judgement tests, typing speed tests, role specific skill tests and more.
