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Johnny walks into a coffee shop and makes a good ‘impression’ but he wants Jane to look at him and she doesn’t. So, he doesn’t get the ‘view’ or ‘engagement’ he wants. Digital marketing is about engaging with the right people at the right place and at the right time, and if possible, to repeat it over and over.
Hiring a digital marketing dream team is as difficult as impressing Jane, and, in this blog, we will tackle exactly that. We will tell you how you can hire a digital marketing dream team you will be proud of.
What Is Digital Marketing?
Digital marketing is the promotion of your products and services using digital technology and the Internet on digital platforms such as your website, Facebook, LinkedIn etc. and through digital mediums such as e-mail and instant messaging.
Why You Need to Hire a Digital Marketing Dream Team?
As a business owner, you are worried if any activity you undertake will translate into good sales figures and keep you in the corporate game, for longer. A great digital marketing team is very important to ensure that you produce great content around the products and services and promotes it in the best way possible to reach your target audience and drive sales.
It also improves the perception your customers have of your brand over time and drives home your core values as you have defined them in the mission and vision statements of your company.
What Digital Marketing Team Does?
A digital marketing team manages the functions of marketing that rely on communicating through digital and online platforms. A digital marketing team has two main functions, to increase the revenue by driving sales and to improve the reputation by building customer engagement and confidence.
Qualities of a Digital Marketing Dream Team
1. Agility
If you want to ensure that the digital marketing dream team you are working with can come out in front of trends, it must be agile. This could mean leading with memes and posts that engage many followers actively sharing and discussing them on social media. It could also be about changing plans as trends change and recreate blog posts with a different perspective.
2. Problem-Solving
A problem-solving capability is welcome in any field. This allows marketers to be able to address the customer’s problems by being innovative and identifying the gaps that need to be filled either in the product itself or its perception.
3. Creativity
A creative mind is a great gift to the marketing world, especially in branding. Whether you are on board the digital marketing team as a copywriter or designer, what you write, or design is how people eventually see the product at various touchpoints.
4. Socially Adept
Even though they may never do any actual sales, they must be great talkers and communicators. This is because they will be understanding customer wants and strategising accordingly. To understand the customer well, they must be great communicators and be empathetic.
5. Competitiveness
A digital marketing team needs to be competitive, everyone working to better themselves every day because digital marketing is a time-intensive process, they need to keep working on honing their digital marketing strategy with time and it will pay off.
6. Detail-oriented
A small typo in a copy in social media or an image that does not go with the ethos of the brand or the post copy itself can affect the image of your brand. So, you must be detail-oriented enough as a member of the digital marketing team to spot it.
Hiring Your Digital Marketing Dream Team
1. Begin with the makeup of your digital marketing team.
How many positions will you have in your digital marketing team? Certain roles are well-defined and necessary for its working. Some of them are staff writers, designers, SEO specialists, digital marketing manager, social media manager, and the Head of Marketing to lead the team.
To align with your individual needs, you may need to add a few more members to your team, such as additional SEO specialists for instance.
2. Start hiring for different roles.
Before you start hiring your digital marketing team, have a checklist of what you are looking for in each role. Attract the right candidates by looking on the right platforms and making sure they have the necessary numbers to prove their skills on paper.
3. Adopt the right tools as you bring your digital marketing team together.
As you build your digital marketing team, make sure that they have access to tools like Google Ads Manager and SEMrush for SEO, Yoast to improve content quality and premium software such as Adobe Photoshop and Adobe Premiere to create great designs and videos.
4. Outline KPIs to track performance.
Make sure you track KPIs such as click-through rate, customer conversion rate, customer lifetime value and cost per lead among several others to make sure that you are getting a good insight into the performance of your digital marketing dream team.
5. Keep adding on to your team as the business grows.
Add more tools and software and hire more hands and heads on your digital marketing team to make sure you meet the business challenges as they arise.
6. Review your strategies periodically.
Keep reviewing your digital marketing strategies and keep making changes to the roles and responsibilities in your team as they change. This way every member of your digital marketing team can get more challenging tasks to do over time and if they succeed, you succeed too!
Need any help in setting up your digital marketing dream team?
A digital marketing team is the fulcrum around which your marketing endeavour revolves in the online space. It lets you project your brand to gain a front row seat to the customer experience concert! If you hire the right digital marketing team, choose the right channels, and come up with the right messaging around the product and for the audience, we are sure you will succeed.
But we haven’t explained all the nitty-gritties here, which is why you might need the assistance of an HR team that has been recruiting in the marketing space, among other areas in several industries for nearly 25+ years.
When you outsource your recruitment or staffing needs to Alp Consulting, rest assured that the digital marketing team we put together will work wonders for you, whether you want them to work in-house for you or as an agency for other clients.
And there’s a fine line we must walk there as well to get the right results. We will be telling you more on that when you get back to us. We are waiting to hear from you.
