Why Am I Not Getting Good Candidates? 7 Common Hiring Mistakes
03/07/2026Digital transformation & automation are revolutionising the talent landscape in industries across India. As a result, HR teams plan to diversify the talent pool by emphasising soft skills to fill emerging roles.
Top 10 Emerging Soft Skills in 2026
To understand the importance of soft skills better, we bring you trending soft skills that would reshape businesses & hiring processes in 2026.
1. AI and ML
AI, beyond the experimentation stage, has become an integral part of business processes across every industry. From professionals to labourers, everyone sees AI & ML as a launchpad to higher salaries and better positions.
Market Reality
The current market for AI & ML skills is growing at a 25% CAGR and remains India’s third-ranking talent pool.
Salary Expectations
8-90 LPA
Industries Hiring
IT/SaaS, Manufacturing, Healthcare, & Automotive
Certifications
- AWS Certified Machine Learning
- IBM AI Engineering Professional Certificate
- Microsoft Azure
- Google Cloud
2. Data Science & Analytics
Most businesses produce massive amounts of data, and very few know how to use it strategically. This is where companies look for data scientists and analysts.
Market Reality
The demand for data scientists/analyst roles grew by 5-19% in 2025.
Salary Expectations
7-75 LPA
Industries Hiring
IT, E-Commerce, & Healthcare
Certifications
- Applied Data Science
- IBM Data Science Professional Certificate
- Google Data Analytics
3. Cloud Computing
Companies migrating to cloud computing is not a new trend, but an ongoing process. To enhance operational efficiency, cut costs, & drive security, most businesses are relying on cloud computing.
Market Reality
The current demand for cloud computing skills is explosive, and nearly 92% of companies use multi-cloud strategies.
Salary Expectations
5-35 LPA
Industries Hiring
BFSI, IT, SaaS
Certifications
- Kubernetes Certifications
- Microsoft Azure
- Google Cloud Engineer
4. Cybersecurity & Ethical Hacking
With the expansion of digital transformation, organisational ompanies is vulnerable to breaches and risks. With the need to protect sensitive data and cloud infrastructure, cybersecurity skills have become a strategic essential.
Market Reality
The current demand for cloud computing skills is expected to grow to about 18-20%.
Salary Expectations
5-35 LPA
Industries Hiring
BFSI, IT, E-Commerce
Certifications
- Certified Ethical Hacker
- CompTIA Security
- CISSP
5. Blockchain
Blockchain technology has gone beyond the realm of cryptocurrency. Blockchain creates supply chain transparency, secures digital identities, & driving trust in digital transactions.
Market Reality
The current demand for blockchain has reached a market growth of 70.7%.
Salary Expectations
5-35 LPA
Industries Hiring
BFSI, IT, E-Commerce, & Supply Chain
Certifications
- Supply Chain Transparency & Verification
- Digital Identity Management
- Banking & Financial Services Transformation
6. Digital Marketing & SEO
The digital audience in India has touched 900 million. To win online visibility and drive data-driven social media, website, & online campaigns, companies hire SEO & digital marketing specialists.
Market Reality
The current demand for digital marketing professionals has reached 30% as they generate demand & ROI.
Salary Expectations
3-30 LPA
Industries Hiring
BFSI, IT, SaaS, Engineering, Retail, E-Commerce
Certifications
- Google Analytics
- Google Ads Certification
- Meta Blueprint Certification
- SEMrush Certifications
7. IoT
Smart cities, intelligent systems, & connected industries are built on IoT. Indian smart cities, industrial collaboration, process automation, & energy monitoring demand IoT skills.
Market Reality
The market demand for IoT skills has grown 24% due to mass adoption of connected wearables, devices, and systems.
Salary Expectations
4-32 LPA
Industries Hiring
BFSI, IT, SaaS
Certifications
- AWS IoT Speciality Certification
- CISCO IoT Certification
- ARM IoT Certification
8. Green Energy Specialists
As the country is marching towards achieving zero-carbon targets, maintaining sustainable environmental practices is critical. This expands the scope for ESG and Green Engineering skills in the energy sector.
Market Reality
The demand for the renewable energy workforce has reached 6.5 lakhs in the clean energy sector.
Salary Expectations
4-50 LPA
Industries Hiring
Solar, Wind, & other Renewable Energy
Certifications
- LEED Green Associate
- Renewable Energy Professional
- Certified Energy Manager
9. Product Management
Releasing a product into the market, you need customer empathy, strategic thinking, & strong communication skills. As AI and automation have pervaded the product engineering process, it demands new sets of skills.
Market Reality
The current product engineering market is looking for professionals who can combine technology, business objectives, & user experience to fuel a 42% growth product market in India.
Salary Expectations
8-95 LPA
Industries Hiring
BFSI, IT, SaaS, E-Commerce, & Engineering
Certifications
- Product Management Courses
- Pragmatic Institute Certifications
- Product Management Programs
10. Soft Skills/Emotional Intelligence
In an increasingly digitalised industry, leaders hire professionals with strong time management, problem-solving, adaptability, and emotional intelligence for long-term career growth and business success.
Market Reality
Communication, analytical, and critical thinking skills will top the chart, as 44% of soft skills are predicted to change by 2030.
Salary Expectations
10-15% more than your current LPA
Industries Hiring
BFSI, IT, SaaS, Engineering, & E-Commerce
Certifications
- PREP
- Short-form Practice
- EI-based Leadership Programs
Final Thoughts
The future of work in India is changing at lightning speed, and professionals gearing up with advanced knowledge and skills are likely to be recognised in the industry of tomorrow. Choose one skill that is extremely relevant to your domain and interest from the above list and invest in certifications that help you scale your career growth seamlessly. Not sure where to start? Visit Alp Consulting Ltd now!
Frequently Asked Questions (FAQs)
1. How can we assess a candidate’s soft skills during the hiring process?
During the hiring process, we use AI-led skill assessment tools like keyword matching and psychometric analysis to understand if a candidate has essential soft skills.
2. What interview techniques help evaluate communication and leadership skills?
We use communication models & psychometric analysis to assess workplace communication skills of a candidate.
3. Which soft skills should we prioritise for customer-facing roles?
Active listening, conflict resolution, & decision-making are top skills that you need to prioritise before facing customers.
4. How can we identify candidates with strong problem-solving and teamwork abilities?
We can identify candidates with strong problem-solving and team-building abilities by testing their Interpersonal Skills through project-based assignments.
5. Can poor soft skills affect employee performance and retention?
Yes, inadequate career soft skills can disrupt employee performance and operational workflow.
6. How can we reduce hiring mistakes caused by poor cultural fit?
We can reduce hiring mistakes by aligning skills with cultural traits using psychological testing and communication testing models.
7. What hiring strategies help identify candidates with strong interpersonal skills?
Hiring strategies include job portals, skill-based assessments/projects, psychometric analysis and communication models are some of the soft skills lists that help identify the interpersonal traits of candidates.
8. Can you help us recruit candidates with the right mix of technical and soft skills?
Yes, Alp Consulting excels in recruitment services and has various testing methods to assess business soft skills to ensure productivity & engagement are intact.
9. How do you evaluate soft skills before recommending candidates?
We evaluate creativity, resilience, growth mindset, & learning agility using advanced AI-led assessments with professionalism.
10. How do hiring managers assess soft skills during interviews?
Hiring managers use psychometric analysis to evaluate the soft skills of candidates during interviews.
Contact Us For Business Enquiry
Roshan Suresh
Roshan Suresh is the Vice President at ALP Consulting with over 17 years of experience in technology and leadership hiring. He specializes in full-time recruitment for IT products, e-commerce, services, and BFSI sectors, driving end-to-end hiring strategies for top enterprise clients. With a strong foundation in R&D and technical recruitment, Roshan has built high-performing teams that deliver exceptional talent solutions across India.
